Custora U

For Data Scientists

COURSES

Customer Lifetime Value

Basic

  • What Is CLV?

Intermediate

  • Intro to Historical CLV
  • ARPU
  • Cohort Analysis
  • Use Cases

Advanced

  • Intro to Predictive CLV
  • Bayesian Inference
  • Pareto/NBD

Cohort Analysis

Basic

  • Introduction
  • The Snapshot Approach
  • Cohort Analysis

Intermediate

  • Visualizing Customer Retention
  • Additional Use Cases

Advanced

  • Advanced Applications of Cohort Analysis
  • Summary

Predictive Analytics

Basic

  • Introduction
  • Predictive Analytics and the Airline Industry
  • What is Predictive Analytics?
  • The Benefits

Intermediate

  • Use Cases in E-Commerce Retail
  • Use Cases in Other Contexts

Advanced

  • Basic Tools
  • Summary


OTHER FUN STUFF

Videos

Presentation:
Guess? + Custora at Fashion Digital New York

Guess + Custora Fashion Digital New York Presentation

Email + Social Media Strategies from E-commerce Leaders

Duration 53:28

2014 Holiday Recap + Plans for 2015 from Marketing Leaders

1:01:20

Expert Ecommerce Email: Segmentation & Contextual Marketing

59:28

Downloads

Custora U Lifecycle Guide

Lifecycle Marketing Guide
get

Cohort SQL Query

SQL Query for Cohort Analysis
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Custora U Cohort Analysis Workbook

Cohort Analysis Workbook
get

RFM Spend Calculator

get

Custora U RFM Spend Calculator

This RFM spend calculator can be used to try out predictive analytics.
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Custora U Lifecycle Marketing Ebook

Lifecycle Marketing Ebook
get

Custora U Predictive Analytics eBook

Predictive Analytics eBook
get

Predictive Analytics ebook

Predictive Analytics ebook
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CCM KPI Cheatsheet

Customer-centric marketing KPI Cheatsheet
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Guide to SEM Marketing with CLV

A customer-centric guide for SEM marketers
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10 Questions for CCM

10 Questions for customer-centric marketing
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Custora Mobile Data 9/14 Update

Updated Mobile Raw Data
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