Basic

• What Is CLV?

Intermediate

• Intro to Historical CLV
• ARPU
• Cohort Analysis
• Use Cases

Advanced

• Intro to Predictive CLV
• Bayesian Inference
• Pareto/NBD

Basic

• Introduction
• The Snapshot Approach
• Cohort Analysis

Intermediate

• Visualizing Customer Retention
• Additional Use Cases

Advanced

• Advanced Applications of Cohort Analysis
• Summary

Basic

• Introduction
• Predictive Analytics and the Airline Industry
• What is Predictive Analytics?
• The Benefits

Intermediate

• Use Cases in E-Commerce Retail
• Use Cases in Other Contexts

Advanced

• Basic Tools
• Summary

Presentation:
Guess? + Custora at Fashion Digital New York

Email + Social Media Strategies from E-commerce Leaders

2014 Holiday Recap + Plans for 2015 from Marketing Leaders

Expert Ecommerce Email: Segmentation & Contextual Marketing

Custora U Lifecycle Guide

Cohort SQL Query

Custora U Cohort Analysis Workbook

RFM Spend Calculator

Custora U RFM Spend Calculator

Custora U Lifecycle Marketing Ebook

Custora U Predictive Analytics eBook

Predictive Analytics ebook

CCM KPI Cheatsheet

Guide to SEM Marketing with CLV

10 Questions for CCM

Custora Mobile Data 9/14 Update