Custora U

For Marketers

COURSES

Customer Lifetime Value

Basic

  • What Is CLV?

Intermediate

  • Intro to Historical CLV
  • ARPU
  • Cohort Analysis
  • Use Cases

Advanced

  • Intro to Predictive CLV
  • Bayesian Inference
  • Pareto/NBD

Segmentation

Basic

  • Intro to Segmentation
  • Keeping it “REAL”
  • Where To Begin

Intermediate

  • Demographic Segments
  • Behavioral Segments

Advanced

  • “Repeat” Purchases
  • “Lost Customers”
  • Previously on “Lost”

Lifecycle Marketing

Basic

  • Introduction
  • The Customer Lifecycle
  • Lifecycle Stages
  • Benefits

Intermediate

  • Pulling the (Lifecycle) Trigger - Considerations for Designing a Lifecycle Marketing Program

Advanced

  • Early Lifecycle Marketing
  • Mid-Lifecycle Marketing
  • Late Lifecycle Marketing
  • Summary

Cohort Analysis

Basic

  • Introduction
  • The Snapshot Approach
  • Cohort Analysis

Intermediate

  • Visualizing Customer Retention
  • Additional Use Cases

Advanced

  • Advanced Applications of Cohort Analysis
  • Summary

Predictive Analytics

Basic

  • Introduction
  • Predictive Analytics and the Airline Industry
  • What is Predictive Analytics?
  • The Benefits

Intermediate

  • Use Cases in E-Commerce Retail
  • Use Cases in Other Contexts

Advanced

  • Basic Tools
  • Summary

Customer-Centric Marketing

Basic

  • Introduction
  • Introduction to Customer-Centric Marketing
  • The History of Customer-Centric Marketing
  • What is customer-centric marketing?
  • The Benefits of Customer-Centric Marketing

Intermediate

  • Why Customer-Centric Marketing Matters
  • Know: Understand your customers
  • Find: Acquire Better Customers
  • Know: Optimizing SEM Acquisition Programs using Customer Lifetime Value
  • Find: Improving Affiliate Marketing Acquisition Programs Using Customer Insights
  • Grow: Drive more repeat purchases
  • Retain: Reduce customer churn

Advanced

  • Customer-Centric KPIs
  • Executive Level KPIs
  • Managerial Level KPIs
  • Final Thoughts on KPIs
  • Becoming a Customer-Centric Marketing Organization
  • Summary and Resources


OTHER FUN STUFF

Videos

Online Class:
CLV

Duration: 01:03:27

Online Class:
Segmentation

Duration: 01:00:08

Webinar:
Data-driven holiday

Duration: 55:47

Presentation:
Guess? + Custora at Fashion Digital New York

Guess + Custora Fashion Digital New York Presentation

Email + Social Media Strategies from E-commerce Leaders

Duration 53:28

2014 Holiday Recap + Plans for 2015 from Marketing Leaders

1:01:20

Expert Ecommerce Email: Segmentation & Contextual Marketing

59:28

Downloads

Segmentation Cheat Sheet

Exactly what it says on the tin.
get

Custora U Lifecycle Guide

Lifecycle Marketing Guide
get

Custora U Lifecycle Marketing Guide

Lifecycle Marketing Guide
get

Cohort SQL Query

SQL Query for Cohort Analysis
get

Custora U Cohort Analysis Workbook

Cohort Analysis Workbook
get

RFM Spend Calculator

get

Custora U RFM Spend Calculator

This RFM spend calculator can be used to try out predictive analytics.
get

Custora U Lifecycle Marketing Ebook

Lifecycle Marketing Ebook
get

Custora U Predictive Analytics eBook

Predictive Analytics eBook
get

Predictive Analytics ebook

Predictive Analytics ebook
get

CCM KPI Cheatsheet

Customer-centric marketing KPI Cheatsheet
get

Guide to SEM Marketing with CLV

A customer-centric guide for SEM marketers
get

10 Questions for CCM

10 Questions for customer-centric marketing
get

Custora Mobile Data 9/14 Update

Updated Mobile Raw Data
get

Stay in the loop

We'll let you know when we post new courses, have exciting news, find great deals on pharmaceuticals, or get a hot tip on a stock.





Comments? Questions?