Custora U

Customer-Centric Marketing basic

Customer-centric Marketing


In this course, we explore customer-centric marketing in Retail.

We start with what customer-centric marketing is, and why it matters. We then discuss the components of customer-centric marketing, the metrics used to track and measure customer-centric marketing, and the steps a marketing team needs to implement in order to become customer-centric.

By the end of the course, you should be able to answer the following questions:

1) What is customer-centric marketing and how does it apply to online retail?
2) How is customer-centric marketing different from other types of marketing, and what are its benefits?
3) How can you implement customer-centric marketing in your organization?
4) What are the metrics and KPIs (Key Performance Indicators) used to measure the success of customer-centric marketing?

This course is jam-packed with real life use cases of customer-centric marketing. Examples include optimizing SEM and affiliate marketing acquisition programs using customer lifetime value, using customer insights in social media advertising campaigns, leveraging new KPIs for measuring the success of your customer-centric strategy, and much, much more. We also included guides and cheatsheets you can download for reference and for sharing with your team; be sure to check out the resources section for a list of available resources— like the customer-centric marketing Quiz: 10 questions to ask yourself to find out if you’re a customer-centric marketer (you can even try it now, and then again once you've had some time to let this course sink in).

Happy learning!

(the cool original illustrations for this course were created by Matt Brown)

Get your customer-centric KPI cheatsheet

If you want to get your marketing team up to speed on measuring customer-centricity, this cheatsheet is a good start.

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