Custora U

Predictive Analytics basic

Predictive Analytics

Introduction


In this course, we explore Predictive Analytics in Retail.

We start with what exactly predictive analytics are and why they matter. Then we discuss when and why to use predictive analytics and discuss some use cases that focus on predictive analytics in retail and e-commerce marketing. The course concludes with a few basic tools that you can use to get started with predictive analytics on your own.

By the end of the course, you should be able to answer the following questions:

1) What is predictive analytics and how does it apply to retail?
2) How does predictive analytics complement historical analytics?
3) What sorts of questions can predictive analytics help you answer?
4) How can you begin to use predictive analytics in your business?

Download the Predictive Analytics Worksheet

You can try out your own simple Recency / Frequency / Monetary (RFM) Analysis with our RFM Spend Calculator worksheet.

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